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OIDF 2009 Priorities

Page history last edited by Chris Messina 11 years, 3 months ago

1H 2009 Priorities

Agree on best practices for UX, major OPs agree to consistently enable and support this UX, communicate to RPs

  • Agree on phase 1, tier 1 OP capability targets and major OPs consistently enable and support these capabilities (data, security, other?)
  • Improve developer resources
  • Develop and communicate a more clear and cohesive security strategy: technology, security community engagement, education, and marcom
  • Visible reference deployments in targeted segments: blogs, social networking, media, entertainment, sports, personal productivity, and affinity groups
  • Clear and consistent trademark and brand strategy, especially for B2B (OP to RP) initially
  • OIDF organization on sound financial footing, appropriate professional staff in place, executing on the agreed to priorities and programs
  • Begin market research on new market segments: retail, government, education – leverage successes and lessons learned in Japan and Europe

2H 2009 Priorities

Continue to enhance UX and data offerings (friends, activity stream, other)

  • Agree on phase 2, tier 1 OP capability targets and major OPs consistently enable and support these capabilities (data, security, other?)
  • Enhance security and other capabilities (data, PCI compliance, non-repudiation, etc.) as required for potential new markets: retail, government, education, etc.
  • Begin mainstream market awareness and educational outreach (when required goals above are achieved)
  • Leverage reference deployments (1H goal) into mainstream adoption in targeted segments: blogs, social networking, media, entertainment, sports, personal productivity, and affinity groups
  • Develop and implement B2C (RP to end user) OpenID brand and trademark strategy
  • Assess and refine OIDF financial and operational structure as necessary
  • Develop 2010 plan

More detail below:

Improve Usability

  • UX intuitive and consistent across OpenID-enabled websites as defined by RPs and end users
  • No major concerns by actual and prospective adopters
  • OpenID login success rate > UID/password success rate
  • Discovery of preferred OP and login status is supported
  • Multiple platform access is supported: cell phone and desktop apps

Sufficient User Data

  • Minimum user profile data consistently available from all major OPs as required by RPs and end users in target markets
  • Clarity on what protocols for what data: SREG, AX, Oauth, PoCo, etc.
  • Roadmap for friends and activity stream data

Improve Developer Resources

  • Increase & improve developer tools including traditional libraries, testing tools, JavaScript-based user interface components
  • Improve documentation, provide social connectivity for OIDF members, publish an open “To Do” list where members and interested parties can get involved and participate in low-hanging, but essential, fruit.
  • Interoperability tools and testing
  • Make open source libraries accessible, tools for building community around the code

Clear message on Security

  • Best practices developed that address concerns with single point of failure, phishing, control of data being housed by OPs
  • RPs trust the security of OPs, at least a large enough white list of providers to be meaningful for their user base
  • Need to educate RPs and end users that the internet overall is subject to phishing attacks, and how OpenID is at least as secure as traditional UID/password and likely more secure
  • Better communication and collaboration with Security communities: IETF, SAML, Liberty, etc.
  • Some guidance on the use of OP whitelists and blacklists
  • Some guidance for tiered security access, forced re-auth, single logout

Sufficient reference accounts

  • Establish successful reference deployments of OpenID across specific website categories to address the “chicken and egg” resistance
  • Specific market segments and use cases need to be defined and prioritized
  • Majority of major blog sites support OpenID
  • 1H 2009: Content Provider adoption - media, entertainment, sports, personal productivity, and affinity groups (i.e. – not commerce)

Awareness & Education

  • Target market segment RPs and end users are aware of the benefits of, and know how to use OpenID
  • OIDF website is a true industry resource for RPs and end users: OpenID case studies, white papers, installation and testing tools and guides, etc.

OpenID Brand

  • The OpenID brand is clearly defined, known and considered valuable by the general public (not just techies), and backed by an effective trademark regime.
  • Question on timing of brand building for B2B (OP to RP) vs. B2C (RP to end user)
  • Regular monitoring of the awareness and usage of OpenID by internet survey

Begin planning for longer term, broad market appeal and participation

  • Retail: Develop a plan for if, when, and how OpenID could be extended into online retail applications
  • Building off successes in Japan, obtain broad market involvement in OpenID including Financial, Web Commerce, Transportation, Social Sites, Internet Providers, Telcos, and Government
  • Market Driven Innovation: OpenID-related innovation is driven by the needs of the marketplace, not just technical coolness
  • Shared vision of OpenID in 5 years time - what OpenID achieves and how people's lives are changed for the better

OIDF Organization and Finances

  • Permanent staff with sufficient support infrastructure
  • Increasing Corporate support - sponsorship, membership, etc.
  • Sufficient resources for well planned & executed activities valued by the membership worldwide

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